LEGO Life Trajectories
Service Design, Ipad App design, Experience Design
2025
Lead Designer
Overview
In an ever changing world full of uncertainties, we need to become resilient to navigate with confidence. In order to do so, we must strategize. LEGO Life Trajectories is a playful yet purposeful system designed to help university students become more aware of their strategizing habits and experiment with new approaches. Through guided LEGO-based interactions, players explore different types of decision-making paths, shifting their perception of possible paths that they can take to a goal. Unlike conventional career or life-planning tools that emphasize fixed outcomes, this project invites students to engage with strategy as an evolving, adaptable process.
Process
The development of LEGO Life Trajectories began with a fundamental question: How do we stay resilient in the face of constant disruptions? And that led to thinking about how people strategize for life. The lack of deliberate strategizing makes us fall into the same old patterns of how we do things. My initial research included understanding how students like me not strategize for life, and also reading about how businesses strategize in order to survive in an ever changing market landscape.
Early prototypes consisted of basic LEGO setups, where players navigated a minifigure through various types of paths. Iterative testing with my peers helped refine the experience, ensuring the game mechanics effectively conveyed different strategic mindsets. The process also involved crafting physical add-ons which guide both facilitators and players through structured and open-ended engagements.
Feedback
Work in Progress
Learnings
One of the key insights from this project was the realization that strategy is often an unconscious, habitual act rather than a deliberate one. By externalizing decision-making through play, participants became more aware of their existing strategic tendencies and were able to question and refine them. This reinforced the idea that strategizing is not a one-time event but an ongoing, iterative process that can be influenced and reshaped through reflection and experimentation.